Ethan Hartley
Founder, Lionsgate Leads
Ethan Hartley works with roofing companies across Canada and the United States on exclusive roofing lead generation and qualified homeowner appointments. He writes about roofing marketing, storm damage leads, roof replacement leads and the systems roofing contractors use to build a predictable pipeline. Ready to talk? Book a discovery call or see how our roofing appointments work.
ethan@lionsgateleads.comArticles by Ethan Hartley (24)
- Scaling a Roofing Company Past the Owner-Operator Ceiling
The constraints that stop roofing companies growing — sales capacity, install capacity and cash — and how to sequence solving them.
Growing a Roofing Company · 7 min read
- Storm Damage Roofing Marketing Without Becoming a Storm Chaser
How local roofing contractors win restoration work after hail and wind events by being faster and more credible than transient crews.
Storm Damage Marketing · 7 min read
- The Complete Guide To Roofing Appointment Setting
An in-depth guide to how roofing appointment setting works, why it differs from traditional lead generation, and how contractors evaluate a partnership.
Appointment Setting · 12 min read
- Insurance Roofing Leads Explained for Contractors
How claim-driven roofing opportunities differ from retail work, what to record before the inspection, and where contractors must stay in their lane.
Insurance Roofing · 6 min read
- A Roofing Marketing Strategy That Survives a Slow Quarter
Most roofing marketing collapses the moment ad spend pauses. Here is how to build a demand system with layers that keep producing inspections.
Business Growth · 7 min read
- What Makes A High-Intent Roofing Lead?
A breakdown of the signals that separate a genuinely high-intent roofing prospect from a casual quote shopper, and why intent matters more than volume.
Residential Roofing · 10 min read
- How to Generate Roof Replacement Leads Instead of Repair Calls
Targeting, messaging and qualification changes that shift your mix from small repairs toward full replacement projects.
Roof Replacement · 6 min read
- Scaling A Roofing Company From 1 Crew To 10
A practical roadmap for growing a roofing business from a single crew to a multi-crew operation without losing quality control or margin.
Growing a Roofing Company · 11 min read
- Shared vs Exclusive Roofing Leads: The Real Cost Difference
Shared leads look cheaper per unit and are usually more expensive per job. Here is how to compare them honestly using your own numbers.
Roofing Lead Generation · 6 min read
- Hail Season Preparation Checklist for Roofing Contractors
A practical pre-season checklist covering capacity, intake, materials, messaging and follow-up so your team can absorb a storm spike.
Storm Damage Marketing · 5 min read
- Capacity Planning: How Many Appointments Should You Actually Buy?
A simple model for working out the appointment volume your roofing company can convert without damaging response times or reputation.
Growing a Roofing Company · 5 min read
- How To Hire Roofing Salespeople Who Actually Close
A practical framework for hiring, evaluating, and onboarding roofing sales reps who convert appointments into signed contracts.
Hiring Roofing Sales Reps · 9 min read
- Google Ads For Roofers: A Practical Playbook
A practical, no-hype guide to running Google Ads for a roofing company, covering campaign structure, budgets, and common mistakes.
Google Ads · 9 min read
- Shared Leads vs Qualified Appointments: What Roofers Should Buy
A direct comparison of shared roofing leads and qualified appointments, and what each model actually costs a roofing business over time.
Appointment Setting · 8 min read
- Local SEO for Roofing Companies: What Actually Moves Rankings
A practical guide to local search for roofing contractors — service area pages, business profiles, reviews and the technical basics that matter.
Local SEO · 6 min read
- How Storm Damage Marketing Works For Roofing Contractors
How storm damage marketing actually works for roofing contractors, from timing and targeting to insurance conversations and appointment booking.
Storm Damage Marketing · 9 min read
- The Best CRM For Roofing Companies: How To Choose
A practical comparison of CRM categories for roofing contractors, covering job management, sales pipeline, and marketing tools.
Technology · 8 min read
- Why Exclusive Territories Matter for Roofing Contractors
An examination of why exclusive territory partnerships outperform shared lead models for roofing contractors seeking sustainable growth.
Roofing Lead Generation · 8 min read
- Working Alongside Adjusters Without Overstepping
A practical, compliance-aware approach to insurance roofing work: documentation, communication and setting homeowner expectations.
Insurance Roofing · 5 min read
- How to Qualify Roofing Leads Before You Send a Truck
The four checks that separate a booked inspection from a wasted afternoon, and how to build them into your intake process.
Roofing Lead Generation · 5 min read
- SEO For Roofing Companies: The Complete Local Guide
A practical guide to local SEO for roofing companies, covering Google Business Profile, on-page work, citations, and realistic timelines.
Local SEO · 10 min read
- How To Build A Predictable Roofing Pipeline
A practical guide to building a repeatable, forecastable roofing sales pipeline instead of relying on referrals and storm chasing.
Business Growth · 9 min read
- How Roofing Companies Can Generate More Qualified Appointments
A practical look at how roofing contractors can move beyond generic leads and build a pipeline of qualified homeowner appointments.
Roofing Lead Generation · 9 min read
- Why Your Roof Replacement Close Rate Is Lower Than It Should Be
Six common causes of weak close rates on replacement appointments, and what to change in each case.
Roof Replacement · 5 min read
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