What Determines Personal Injury Lead Pricing?
Campaign pricing depends on geography, accepted accident types, screening and distribution. A generic average hides those differences.
Geography and audience
Broad and narrowly targeted campaigns are different buying decisions. Advertising competition and addressable audiences vary by metro, so specify your actual service area in a quote request.
Separate accident location from residence in your criteria. A narrow county requirement changes which inquiries qualify even when the person lives nearby.
Vehicle category and screening
A car accident inquiry and a commercial vehicle inquiry require different targeting and fields. Document vehicle classes rather than grouping every MVA record under one price.
Accident recency, injury thresholds, treatment status and representation exclusions change the share of inquiries that qualify. Compare quotes against the same written definition.
Exclusive and shared distribution
Single-firm delivery and shared delivery are distinct products. Ask what the quoted price includes and whether the record can be distributed again later.
No distribution model promises better case economics for every firm. Review your contact and retention performance before deciding which unit cost is acceptable.
Evaluate the whole channel
Measure delivered records, valid records, contact, consultations and retainers by source. Include intake effort when reviewing the economics.
Lionsgate Leads quotes pricing after a discovery call about your markets and criteria. We do not publish fabricated average prices or guarantee campaign volume.
Key takeaways
- Geography and audience
- Vehicle category and screening
- Exclusive and shared distribution
- Evaluate the whole channel
Frequently asked questions
Does qualified MVA lead delivery guarantee a signed case?
No. Qualification screens reported inquiry facts against campaign criteria. Your firm handles contact, legal review, case acceptance and representation.
Discuss an MVA campaign for your firm
Lionsgate Leads primarily specializes in qualified car accident leads for U.S. personal injury law firms. Explore car accident leads for law firms, then see how the partnership works, review our qualification standards or book a discovery call.
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