MVA Pay-Per-Lead vs. Marketing Retainers
Understand whether a proposal buys qualified accident inquiries or ongoing marketing work.
What the agreement purchases
A pay-per-qualified-lead program defines an inquiry and delivery standard. A marketing retainer typically funds ongoing work such as advertising management or content.
Read the scope: similar monthly totals can purchase different obligations. Ask what is included and what costs are additional.
Different review questions
For leads, review qualification, distribution, delivery and replacement. For marketing work, review activities, assets, reporting and who controls the advertising accounts.
Neither model guarantees signed MVA cases. Your firm must evaluate results using its own intake and retention outcomes.
Timing and dependencies
Discuss setup, approvals, market assessment and campaign learning before agreeing to a launch plan. Do not assume pay-per-lead means instant volume without preparation.
A retainer may create assets that continue to support your practice, while a lead agreement defines delivered inquiries. Confirm ownership and exit terms.
Build a coherent acquisition mix
Some firms use both channels, but each should have a distinct purpose and attribution method. Avoid counting the same inquiry twice in performance reports.
Choose the proposal that fits your criteria, capacity and review process. Campaign terms and real measurements matter more than a model label.
Key takeaways
- What the agreement purchases
- Different review questions
- Timing and dependencies
- Build a coherent acquisition mix
Frequently asked questions
Does qualified MVA lead delivery guarantee a signed case?
No. Qualification screens reported inquiry facts against campaign criteria. Your firm handles contact, legal review, case acceptance and representation.
Discuss an MVA campaign for your firm
Lionsgate Leads primarily specializes in qualified car accident leads for U.S. personal injury law firms. Explore car accident leads for law firms, then see how the partnership works, review our qualification standards or book a discovery call.
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