How MVA Lead Generation Actually Works
From the first discovery call to a campaign-specific lead program — here is the complete process, with nothing hidden behind a sales deck.
The five-step process
- 1
Discovery and market assessment
Every engagement starts with a short discovery call: your MVA categories, the areas your firm can serve, your intake capacity and your growth goals. We give you an honest read on what volume is realistic in your markets — including when the honest answer is that a market is too thin or too expensive for your targets.
- 2
Qualification criteria definition
Together we write the qualification standard: MVA types, recency windows and injury thresholds, geography and representation exclusions. These criteria are the contract — a lead either meets them or it is not delivered.
- 3
Campaign agreement
A campaign-specific delivery agreement documents the qualification standard, distribution model (exclusive or shared), delivery method, replacement policy and pricing. Prepaid lead packages are available for firms that prefer fixed budgets.
- 4
Advertising, qualification and delivery
Campaigns go live in your target markets. Every inquiry is screened against your criteria, and qualified leads are delivered to your intake team through the agreed delivery method with the complete detail record.
- 5
Feedback, review and scale
Your intake feedback — contact rates, consultation rates, signed cases — shapes the campaign. We tighten criteria where leads underperform and scale volume where your intake converts.
What We Deliver vs. What Your Team Handles
Lionsgate delivers
- • Targeted advertising campaigns in your markets
- • Structured qualification against your written criteria
- • Campaign-agreed delivery of qualified inquiries
- • Complete detail records for every lead
- • Replacement or credit for leads that fail the standard
Your firm handles
- • First contact and speed-to-lead
- • Consultations and legal analysis
- • Retainers and case signing
- • All legal work and client relationships
- • Intake feedback that improves the campaign
We are a lead generation company — not a law firm, referral service or legal advice provider. We never guarantee signed cases, settlements or outcomes. Learn more about our qualification standards or explore car accident lead generation.
Start With a Discovery Call
Twenty minutes covers your markets, your criteria and realistic volume — and whether a partnership makes sense at all.
A car accident lead partnership starts with a conversation.
Discuss your service area, accident criteria and intake capacity. We’ll assess availability and campaign fit.