What "Qualified" Actually Means Here
Every lead generation company claims quality. Few define it in writing. Here is exactly what a qualified Lionsgate lead is — and what happens when one falls short.
Qualification standards
Accident-type fit
Every inquiry is screened for the MVA types your firm accepts — car accident involvement, injury and treatment status. Truck and motorcycle capabilities are expanding and require separate availability assessment. Inquiries outside your criteria are never delivered.
Geographic match
Leads are matched to the service areas your firm defines before launch. An inquiry from a venue you do not serve is not a lead — it is filtered out before delivery.
Representation status
For MVA campaigns, prospective clients who already have an attorney are excluded from standard delivery. Your intake team should never pay to call someone who is already represented.
Contact validity
Phone numbers and email addresses are validated before delivery, and every prospective client is told to expect contact from a law firm. Reachability is part of the qualification standard, not an afterthought.
Documented criteria
Your qualification standard is written into the campaign delivery agreement. There is no ambiguity about what counts as a qualified lead — the definition is the contract.
Replacement policy
A delivered lead that fails the agreed standard — wrong geography, already represented, unreachable contact details, below your thresholds — is replaced or credited. The policy is documented per campaign.
Raw Inquiries vs. Shared Leads vs. Qualified Exclusive Leads
Raw inquiries are unscreened form fills that your intake team must screen. Compare their qualification and contact outcomes before judging acquisition cost.
Shared leads are screened to some standard and distributed to multiple firms. Confirm the buyer limit and evaluate unit cost alongside your own contact and retention data.
Qualified exclusive leads combine a documented screening standard with single-firm delivery. Neither exclusivity nor qualification guarantees a lower cost per signed case; assess the model using your firm’s data.
The honest caveat: lead quality multiplies intake quality, it does not replace it. The same lead produces very different outcomes for a firm that calls in five minutes versus one that calls in two days. We control the qualification; your team controls the conversion.
A car accident lead partnership starts with a conversation.
Discuss your service area, accident criteria and intake capacity. We’ll assess availability and campaign fit.