Exclusive vs. Shared Personal Injury Leads: What Law Firms Should Know
Distribution changes what your intake team receives. Compare MVA lead models using your own contact, consultation and retention data.
Define exclusivity precisely
Per-lead exclusivity means one firm receives that inquiry. It does not automatically mean your firm owns a territory, receives every inquiry in a county or is the only firm advertising there. Ask whether a record can ever be resold and document the answer.
Shared distribution means more than one firm may receive the same inquiry. Confirm the buyer limit and timing before purchase. Do not assume a low unit quote tells you how much follow-up work the record will require.
Qualification is a separate question
An exclusive record can still be unqualified. Check the vehicle category, accident date, injury status, geography, current representation and contact fields regardless of distribution.
Require a sample field layout with no real personal data. Mark which facts are self-reported, validated or unavailable. A precise record is more useful than a vague claim of verification.
Compare acquisition cost with your data
Measure total channel spend divided by signed MVA cases attributed to that channel, alongside contact and consultation rates. Include a reasonable allocation of intake work when comparing programs.
Neither distribution model guarantees a lower cost per signed case. Your staffing, follow-up and case acceptance criteria determine what the same unit price means for your firm.
Put the model in the delivery agreement
Document distribution, duplicate handling, replacement conditions, reporting windows and any territory restrictions. Do not rely on a sales conversation to resolve an invoice dispute.
Explore our MVA qualification standards and discuss your team’s contact capacity before choosing a campaign model.
Key takeaways
- Define exclusivity precisely
- Qualification is a separate question
- Compare acquisition cost with your data
- Put the model in the delivery agreement
Frequently asked questions
Does qualified MVA lead delivery guarantee a signed case?
No. Qualification screens reported inquiry facts against campaign criteria. Your firm handles contact, legal review, case acceptance and representation.
Discuss an MVA campaign for your firm
Lionsgate Leads primarily specializes in qualified car accident leads for U.S. personal injury law firms. Explore car accident leads for law firms, then see how the partnership works, review our qualification standards or book a discovery call.
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