Calculating Cost Per Signed MVA Case
Use your firm’s actual channel spend and attributed retainers to evaluate acquisition economics.
Define the calculation
Cost per signed MVA case equals attributable channel spend divided by signed cases from that channel. Choose a consistent period and define what counts as a signed case.
If no cases are signed, there is no finite acquisition-cost result. Report the spend and pipeline status rather than displaying a misleading zero.
Include relevant costs
Include lead spend and a fair, consistent allocation of intake work. Avoid counting the same advertising or management cost twice if it is already included in the lead quote.
Keep comparisons on the same basis across channels. Changing the allocation method mid-review makes apparent performance differences unreliable.
Respect cohort timing
Track delivered inquiries through contact, consultation and retention. Allow time for unresolved records to progress before judging them against older cohorts.
A monthly spend report and a monthly signing report may represent different groups of people. Link outcomes to their source records where possible.
Make decisions with context
Pair acquisition cost with accepted case profile and your capacity. Your attorneys determine case value and suitability; lead vendors cannot promise either.
Use the review to discuss criteria, distribution and routing adjustments. A single ratio does not explain whether a problem begins in targeting, qualification or intake.
Key takeaways
- Define the calculation
- Include relevant costs
- Respect cohort timing
- Make decisions with context
Frequently asked questions
Does qualified MVA lead delivery guarantee a signed case?
No. Qualification screens reported inquiry facts against campaign criteria. Your firm handles contact, legal review, case acceptance and representation.
Discuss an MVA campaign for your firm
Lionsgate Leads primarily specializes in qualified car accident leads for U.S. personal injury law firms. Explore car accident leads for law firms, then see how the partnership works, review our qualification standards or book a discovery call.
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